Cold B2B Outbound with a Four-Week Pilot: How It Works and What It Costs

The short answer

Outbound that brings clients ready to talk terms works when every company is read before it gets a letter, the letter is about that company's business, and every reply is answered by a person. In my own campaign 2.3% of the companies written to reached terms (103 of 4,498, email only). A four-week pilot costs $1,500, and by its end the client knows the conversion at every step and what one client from this channel costs.

Who it is for

A B2B company with a sales team ready to take the conversation. What it gets is a client who confirmed a need and is ready to talk terms, not a list of contacts.

Who gets a letter

The list is built for one client: companies that need what the client sells, each one checked separately. I write to a company only after reading its site and finding a reason the offer fits it. Companies on the client's stop-list are never contacted.

What the letter says and where it comes from

One letter per company, about that company: what it does, what it is likely missing, and one concrete reason to talk. It goes out from the client's own domain, under the client's name, by email and, where it fits, on LinkedIn through a person on the client's team. Letters are written in English, Russian or Spanish.

Who answers

Every reply is answered by me, the same person who wrote the letter. A company that is ready to talk is handed to the client's sales team with the full thread. While I work for a client, I don't take on a competitor in the same segment.

Two options

Leads: a client who confirmed a need, handed to your sales team. Leads + deal: the same, plus the deal itself: specification, supplier terms and quote, to an agreed price and lead time.

What the numbers look like

The 2.3% is 103 of 4,498 companies, by email only, cut of 3 October 2026. The market gets about 0.5% positive replies: a 3.43% average reply rate [1] times 14.1% of replies that are genuinely positive [2]. The market figure counts positive replies, mostly from email plus LinkedIn and calls; mine counts companies that reached terms, by email only.

How the pilot runs

Four weeks, $375 a week, each week paid before it starts. The first letters go out in week one. Every week the client gets a report: who was written to, who replied, who reached terms, and what I am changing. By week four there is the conversion at every step and the cost of a client from the channel. The list, the stop-list, every letter and the funnel stay with the client from day one. Terms for continuing are agreed at the end of the pilot, on those numbers.

The full description is on the Outbound page.

Short answers to common questions

Does cold email still work for B2B?

In my own campaign 2.3% of the companies written to reached terms: 103 of 4,498, email only, cut of 3 October 2026. The market gets about 0.5% positive replies. The two count different steps: the market figure counts positive replies, mostly from email plus LinkedIn and calls; mine counts companies that reached terms.

How much does the pilot cost?

$1,500 for four weeks, the same for every client: $375 a week, each week paid before it starts.

What do I have after four weeks?

The conversion at every step, the cost of a client from this channel, the list of companies, the stop-list and every letter and reply. They stay with you whether or not you continue.

Who writes the letters and answers the replies?

I do, personally. Whoever wrote to a company is the one who answers it. Working languages are English, Russian and Spanish.